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Zeta Global Announces Expanded Functionality from Zeta Opportunity Engine (ZOE) Leveraging Amazon Bedrock [Yahoo! Finance]

Zeta Global Holdings Corp. Class A (ZETA) 
Company Research Source: Yahoo! Finance
NEW YORK & CANNES, France, June 19, 2024 BUSINESS WIRE )--Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today announced, at A'Maison: The House of Amazon @ Cannes Lions 2024, an advancement in generative AI functionality within its Zeta Marketing Platform (ZMP) by utilizing Amazon Bedrock, a fully managed service to build and scale generative AI applications with foundation models from Amazon Web Services (AWS). Zeta Creative AI Agents can combine insight and image generation within the Zeta Opportunity Engine (ZOE) to provide better outputs within the Zeta Marketing Platform. The introduction of these features, coupled with Zeta's Creative AI Agents, which automate omnichannel content production, signifies a new era of control and customization. This solution combines onboarding, analysis, image generation, optimization, and customer Agent workflows to enable marketers to discover and curate audiences that they can utilize immediately. This also allows for next-generat Show less Read more
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