The CEO of KFC and Taco Bell China sits for hours and watches customers eat. It's led to popular menu items [Fortune]
Yum China Holdings, Inc. (YUMC)
Last yum china holdings, inc. earnings: 4/28 04:30 pm
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Source: Fortune
In reality, it's a monicker that has to do with the success of KFC China—one of the company's many fast food brands including Taco Bell and Pizza Hut. Speaking at the 2024 Fortune Global Forum, Wat said KFC China kills “1 billion chickens per year.” To put that figure into context, the country is home to 1.4 billion people, and according to Wat, they eat 8 billion chickens per year—meaning KFC China accounts for a substantial part of the lean protein consumed. The secret behind its popularity isn't just a slick marketing team or even AI. Instead, Wat revealed that she personally sits in KFC restaurants for “two, three hours” watching customers eat—and it's inspired some of the company's biggest hits. “So apparently, when kids eat the fried chicken, they eat it with the mashed potato,” she said, adding that Gen Zers were literally dipping their drumsticks into the side dish and then again into the gravy pot. “What we can do with that insight is get rid of the bone,” she said
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YUMC
News
- Baidu (BIDU) Q3 2024 Earnings Call Transcript [Yahoo! Finance]Yahoo! Finance
- If EPS Growth Is Important To You, Yum China Holdings (NYSE:YUMC) Presents An Opportunity [Yahoo! Finance]Yahoo! Finance
- Yum China CEO: Innovating to offer customers ‘emotional value' [CNBC]CNBC
- KFC China celebrates 1000th store in Guangzhou market Area [Yahoo! Finance]Yahoo! Finance
- KFC China celebrates 1000th store in Guangzhou market AreaPR Newswire
YUMC
Earnings
- 11/4/24 - Beat
YUMC
Sec Filings
- 11/18/24 - Form 4
- 11/14/24 - Form 4
- 11/12/24 - Form 4
- YUMC's page on the SEC website