Why fast-food companies like KFC and Chick-fil-A are betting on chicken tenders again [MSNBC.com]
Yum! Brands, Inc. (YUM)
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Source: MSNBC.com
Fast-food companies likeYum! Brands'McDonald'sNearly half of all fast-food restaurants served the chicken item as of the third quarter, up 5.7% from the same period in 2019, according to Technomic's Ignite Menu data. More eateries are adding chicken tenders to other dishes like salads and wraps.Taco Bell, also owned by Yum! Brands, has been testing chicken strips in tacos and burritos. McDonald's says it's also testing out versions of its McCrispy sandwich, which will be available in nearly every global market by the end of 2025.The snack, a $6 billion category for fast food, has transcended the kid's menu. Just look at the success of Raising Cane's, which offers a menu of entirely chicken fingers. The companyreportedThat's because of the product's taste and value, which have turned customers into loyal fans, said Raising Cane's co-CEO AJ Kumaran."They're looking for everyday value. They're not looking for a gimmick," said Kumaran. "And we can deliver that. So we are, because of that,
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