Taco Bell is bringing back a wildly popular menu item [CNN]
Yum! Brands, Inc. (YUM)
Last yum! brands, inc. earnings: 4/29 07:00 am
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Source: CNN
Beginning April 24, chicken nuggets return to Taco Bell nationwide for an eight-week run. However, the company is exclusively revealing to CNN that the nuggets might become a permanent menu item in 2026 if they are met with similar excitement as last time. The addition of nuggets would also help Taco Bell become a major player in chicken, with the aim of it becoming a $5 billion menu category by 2030. Taco Bell first introduced nuggets last December, but demand was so high that the company sold out of them in about a week. Nuggets were promoted as a limited-time offering, which typically last a month. The chain admitted that was a “great learning” opportunity and that it “definitely got our forecast right” this time to prevent disappointment, said Taylor Montgomery, Taco Bell's chief marketing officer. Practically every fast food chain sells chicken nuggets. Taco Bell differentiated theirs by marinating all-white meat in a zesty jalapeño buttermilk flavor and then coating it in
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