Taco Bell enters the value meal wars with its biggest deal ever [CNN]
Yum! Brands, Inc. (YUM)
Last yum! brands, inc. earnings: 4/29 07:00 am
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Source: CNN
New York CNN — The “Luxe Cravings Box” is a collection of its four of its most popular foods, including a Chalupa Supreme taco, a beefy 5-layer burrito, a double-stacked taco, chips with nacho cheese sauce plus a medium drink all for $7 — a 55% discount compared to if all items were bought separately. The offer, which is on menus until September, shows that Taco Bell isn't immune to the economic pressures facing chains, sparking the company to discount its menu items to bring back customers that are dining out less often and spending less when they do Starbucks , Burger King and, new this week, McDonald's have all released similar value-centric offers to lure back cash-strapped consumers and rev up spending ahead of their upcoming earnings' releases. “We believe that fast food should be a luxury that every one can afford everyday,” said Taylor Montgomery, Taco Bell's chief marketing officer. He added that its deal offers “full-sized favorites” compared to some of its rivals
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