Ruder Finn Welcomes Two Social & Influencer Strategy Leaders to Digital Integration Group [Yahoo! Finance]
Yum! Brands, Inc. (YUM)
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Source: Yahoo! Finance
NEW YORK April 7, 2025 /PRNewswire/ -- Ruder Finn, one of the world's largest independent global communications and integrated marketing agencies, announced two new hires today that will bolster Ruder Finn's Digital Integration Group (RF DIG). Sara Record and Annie Highfield will join Ruder Finn as SVP and Group VP of Social & Influencer Strategy, respectively. Both Record and Highfield will report directly to Eric Petersen , EVP, Head of Digital. Petersen, who reports to CEO Kathy Bloomgarden , joined Ruder Finn in November 2024 "I'm thrilled to welcome both Sara and Annie to the Digital Integration Group at Ruder Finn," said Eric Petersen , EVP, Head of Digital. "Sara & Annie will help us to further integrate social and influencer-centric activations and campaigns across Ruder Finn's US client base. They bring a depth of diverse, and data-driven experience to the team which is increasingly important as more clients are prioritizing these strategies in their plans to address shift
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