Purple Power: Petaluma's Reusable Cup Project Proves a Sustainable Success! [Yahoo! Finance Canada]
Yum! Brands, Inc. (YUM)
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Source: Yahoo! Finance Canada
In December, we told you about how restaurants in Petaluma, California, swapped our single-use cups for reusable purple ones . It was all part of our partnership with Closed Loop Partners ' Center for the Circular Economy in the Petaluma Reusable Cup Project. It's the first initiative to make "reuse" the default option in a U.S. city! Recently, Closed Loop Partners released its findings from the Petaluma project. You can read the full report here but before you dive in, we want to highlight a cause for celebration: enough customers successfully returned the purple cups during the project to make the reusable system a more environmentally friendly option than the single-use alternative. Maybe the key to a greener Earth is, in fact, a purple cup! Contact
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