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Stock impact report

KFC sues Church's Texas Chicken over "original recipe" ad claims [Yahoo! Finance]

Yum! Brands, Inc. (YUM) 
Last yum! brands, inc. earnings: 4/29 07:00 am Check Earnings Report
US:NYSE Investor Relations: yum.com/investors
Company Research Source: Yahoo! Finance
Church's use of the term "original recipe" in its advertising is "likely to deceive, confuse and mislead purchasers and prospective purchasers into believing the goods and services offered under the mark are affiliated with, authorized by, or come from KFC," the chain operated by Yum Brands claimed in a lawsuit filed last week in U.S. District Court in Texas. KFC became aware of Church's use of the phrase toward the end of September, and objected in a letter it sent to the Atlanta-based chicken chain the following month, according to the suit. "On behalf of fried chicken lovers out there, we take it personally when another company tries to claim our iconic taste and branding as their own," KFC said in an emailed statement. Church's declined to comment, citing active litigation. Church's Texas Chicken at the end of October announced the "return of its legendary original recipe" in all of its U.S. restaurants in a news release, touting what it described as a "rejuvenated 1952 r Show less Read more
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