Gen Z confuses employers. Here are 7 key insights on recruiting, retaining, or managing them, based on research for my book ‘Generations' [Yahoo! Finance]
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Yum! Brands, Inc. (YUM)
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Source: Yahoo! Finance
X, Boomers and Silents—and What They Mean for America's Future She writes the Generation Tech blog at Substack. The generational dynamics of the workplace are changing fast. Boomers are retiring, and nearly all workers in their twenties are now Gen Z (born 1995-2012). According to Glassdoor, there are now more Gen Zers in the U.S. workforce than boomers That's a problem, because many companies don't understand Gen Z. It's often difficult to separate myth from reality with the generations turning over so quickly. That's one reason I wrote my book Generations , which takes a deep dive into more than a dozen large surveys conducted over several decades. That means we can see what teens and young adults say about themselves, compared to previous generations at the same age. In other words, these data can tell us what is actually different about young people now as opposed to their just being young. These analyses revealed seven key insights important for recruiting, retaining, and
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