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Stock impact report

Fast-Food Giants Go to Battle Over Value Meals [Yahoo! Finance]

Yum! Brands, Inc. (YUM) 
Last yum! brands, inc. earnings: 4/29 07:00 am Check Earnings Report
US:NYSE Investor Relations: yum.com/investors
Company Research Source: Yahoo! Finance
The Golden Arches is squaring off against Burger King, which earlier in June unveiled its own meal deal, and Starbucks, where the latest promotion gets customers four beverages for $20. Most Read from The Wall Street Journal How Tractor Supply Decided to End DEI, and Fast It's Home-Building Season, but No One Is Buying Lumber Grief, Then Paperwork: The Messy, Thankless Job of an Estate Executor Even a Slowly Cooling Labor Market Often Ends With a Recession The restaurant industry's race to coax back inflation-fatigued customers comes after roughly three years of rapidly increasing menu prices . The higher prices have hurt business at fast-food drive-throughs and sit-down eateries, with overall guest traffic down 3.3% this year through June 16 compared with the same period last year, according to research firm Black Box Intelligence. “You have to meet them where they are,” said Kelli Valade, chief executive of restaurant chain Denny's, at The Wall Street Journal's Global Show less Read more
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