Blaze Pizza remakes loyalty program [Yahoo! Finance]
Yum! Brands, Inc. (YUM)
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Source: Yahoo! Finance
Blaze Pizza launched a new app and reworked loyalty program in partnership with Thanx, the companies said in an emailed press release Monday. Thanx and Blaze have already transitioned the brand's existing 5 million rewards members to the new program. Blaze said the rewards program will feature more personalized rewards and that it will add features like in-app exclusives, secret menus and, potentially, brand merchandise. Such perks could help Blaze find a badly needed edge. In recent years, the brand's store count has fallen as the whole fast casual pizza segment generally has struggled in the post-pandemic period. According to its most recent franchise disclosure document, Blaze had 313 units at the start of 2022 and 296 at the end of 2023. Its store base may have eroded further in the interim: the press release announcing the new loyalty program said the chain had over 270 locations. Blaze said the new rewards program streamlines the in-store experience, as guests can link
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