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0.000273822562979135 0.000273822562979135 0.00109529025191673 0.0024644030668126 0 0.00054764512595827 0.000273822562979135 0.0024644030668126
Stock impact report

Yelp can sue reputation company for promising to suppress bad reviews [Yahoo! Finance]

Yelp Inc. (YELP) 
Last yelp inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NYSE Investor Relations: yelp-ir.com/investor-overview
Company Research Source: Yahoo! Finance
In a decision late Thursday night, U.S. District Judge William Alsup in San Francisco said Yelp can pursue trademark infringement and unfair competition claims against ReviewVio, which operates as Dandy. Yelp said ReviewVio's ads, which include the Yelp logo, harmed its reputation by suggesting that businesses could pay for artificially inflated star ratings. This allegedly undercut honest businesses that will not pay to remove negative reviews, and undermined the usefulness of Yelp's website to consumers. Yelp also said it lost ad revenue from businesses that paid for "review gating," which the company prohibits, or incorrectly believed that Yelp endorsed the practice. In a 27-page decision, Alsup said Yelp sufficiently alleged that ReviewVio's conduct could cause confusion about the companies' relationship. "The allegations make plausible that ReviewVio's alleged marketing influences (businesses') choice to purchase Yelp's ad services, ReviewVio's review management servic Show less Read more
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