Q&A: How Yamaha Music Can Help Change The Music Industry [Forbes]
YAMAHA CORP S/ADR (YAMCY)
NASDAQ:AMEX Investor Relations:
yamaha.com/en/ir
Company Research
Source: Forbes
Theater on January 25, 2013 in Anaheim, California. (Photo by Frazer Harrison/Getty Images for Yamaha) Between them, Yamaha Corporation of America President Tom Sumner and Vice President Chris Gero, who handles Artist Relations for the company, have more than 60 years at Yamaha, so they are the perfect people to speak about the state of the largest musical instrument manufacturer in the world. With gear companies taking on a much larger role in general in creating content and artist development in 2024 in the music industry, Yamaha is a huge force in music these days and can be a much bigger one going forward. In separate Zoom chats I spoke with them both about a huge range of topics, from their expansive artist relations and development programs to their latest instruments. Steve Baltin: How long have you been with Yamaha? Chris Gero: I have been with Yamaha as a consultant or as an employee for 32 years as well. Baltin: One of the reasons I got very interested in the gea
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