Pure Barre Announces Expansion into Mexico
Xponential Fitness, Inc. Class A (XPOF)
Company Research
Source: Business Wire
Driven by Boutique X Fitness Studios S de RL de CV, the Expansion Marks Pure Barre’s Second International Market Outside North America IRVINE, Calif.--(BUSINESS WIRE)--Pure Barre, the largest barre fitness brand and an Xponential Fitness brand, announced today it is opening in Mexico. The first location is slated to open in Q1 2025 in Mexico City with more locations to follow. This marks Pure Barre’s second international market outside of North America, with the brand’s first location in Japan set to debut later this year.Behind the Master Franchise Agreement for Mexico is a current Master Franchisee team developing StretchLab and Rumble in the country.“Mexico is a major emerging market for boutique fitness, and we believe Pure Barre’s pioneering barre method and industry leading offering has a bright future there,” said Bob Kaufman, President of International at Xponential Fitness.Driving Pure Barre’s expansion in Mexico is Enrique Lopez, General Director of Boutique X Fitness Stu
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