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Stock impact report

Life Is A Luxury: Equinox's Approach To Wellness And Fitness [Forbes]

Xponential Fitness, Inc. Class A (XPOF) 
Company Research Source: Forbes
a seismic shift taking place in the fitness industry toward overall wellness. Whereas for decades, most gyms were seen as an outlet purely designed for physical training, individuals are now looking for a more holistic approach to their health. They're seeking experiences that address both physical and mental well-being. While many companies have struggled to adapt to evolving market demands and some are facing significant headwinds, at the luxury end of the market, there are companies that continue to trend set. Some of these brands have strived to create fully integrated lifestyle platforms. A leader in the space is Equinox. The company has embraced the movement toward high-end curated longevity, wellness and a rise in the use of weight loss drugs, to create innovative new offerings. Longevity is the theme behind their new eye-popping $40,000 per year membership program, “Optimize.” At a time when some companies might be looking to attract cost-conscious members, Equinox is doub Show less Read more
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