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Stock impact report

Saucony Taps Joy Allen-Altimare as Global Chief Marketing Officer [Yahoo! Finance]

Wolverine World Wide, Inc. (WWW) 
Last wolverine world wide, inc. earnings: 4/22 06:30 am Check Earnings Report
Company Research Source: Yahoo! Finance
Virginie Viard, Artistic Director of Chanel, Departs Saucony has named Joy Allen-Altimare as its new global chief marketing officer, effective immediately. According to the Wolverine Worldwide footwear brand, Allen-Altimare will be responsible for developing and executing Saucony's global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives and expansion of the brand's global heritage lifestyle business. She will report directly to Rob Griffiths , Saucony's global brand president, and join the brand's senior leadership team. In a statement on Tuesday, Griffiths said he was “excited” to welcome Allen-Altimare to the team. “She is a passionate change driver with an empathetic and inclusive approach to leadership and cultural transformation,” Griffiths stated. “Saucony is in an exciting period of growth, and as we focus on building a consumer-obsessed brand, part of that journey also r Show less Read more
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