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Stock impact report

10 Of The Best Independent Running Brands And Their Standout Gear [Forbes]

Wolverine World Wide, Inc. (WWW) 
Last wolverine world wide, inc. earnings: 4/22 06:30 am Check Earnings Report
Company Research Source: Forbes
Other brands like Asics, New Balance, Puma and Saucony lived on the periphery, capturing the consumers who were left over. Without digital marketing or direct-to-consumer distribution tools, the barriers to entry were incredibly high, keeping small brands out. But a lot has changed since then, and some of the best independent running brands are designing phenomenal gear that deserves a moment in the spotlight. Take to the streets or the trail with gear from the best independent running brands. The advent of social media—especially Instagram—helped decentralize the running market by giving new brands an affordable way to reach customers directly. Combined with a wave of new shoppers led by Gen X and Y, running shoes and apparel better reflect what runners believe in than ever before. The growth in independent brands began in the late aughts and grew steadily in the teens, before exploding during the global pandemic. Almost overnight, runners migrated from brick and mortar stores Show less Read more
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