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Stock impact report

How a viral AI image catapulted a Mexican startup to a major adidas contract [TechCrunch]

Warby Parker Inc. (WRBY) 
Company Research Source: TechCrunch
As teenagers, they became volunteers helping indigenous communities — first in Mexico, then in other countries — and saw that many of the women were artisans. The trio came to realize that these artists “made very beautiful things in a very sustainable way,” Nuño recalls, and by the time they were 25, the idea for a business had germinated. They imagined connecting these artists, “their techniques and their stories with the supply chains of global companies looking for more sustainable ways to create products.” So in 2016, Someone Somewhere was born. Today the Mexico City-based startup works with hundreds of rural artisans in seven of Mexico's poorest states to apply traditional handcrafts on clothing and accessories, with the mission of creating “quality, on-trend products.” The startup helps artisan groups organize as cooperatives or small businesses, formalize, access a bank account, and build communitary savings accounts. The artisans are paid for each product they make. Som Show less Read more
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