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Stock impact report

Does Nike Need a Brand Makeover…or What? [Forbes]

Warby Parker Inc. (WRBY) 
Company Research Source: Forbes
In terms of revenue (about twice that of Adidas, its nearest challenger), that's unlikely to change anytime soon. But... The company has been fighting a series of skirmishes lately, which, taken together, are raising eyebrows about its future: shrinking revenue, layoffs, analyst downgrades, investor lawsuits, and environmental lawsuits. Nike is stuck on defense. What happened? As one CNBC host recently suggested, the problem might be that its leadership has been so focused on how to sell their merchandise that they forgot who they were selling it to. PROMOTED This would be consistent with the credo of Nike's founder, Philip Knight, who established the company in Eugene, Oregon, in 1971. In his 2016 memoir, Knight writes that his guiding principle was, “Grow or die… no matter the situation.” And grow Nike did, by targeting the community of people who had taken up running and positioning Nike as that community's go-to brand. The stock rose from $10 a share in 2009 to about Show less Read more
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