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Stock impact report

Consumer brands like Warby Parker and Casper built the New York tech scene. Where did they go? [Yahoo! Finance]

Warby Parker Inc. (WRBY) 
Company Research Source: Yahoo! Finance
But that changed in the early 2010s with the “direct to consumer” revolution, including companies like Warby Parker, Glossier, and Away that cut out the middleman and convinced VCs to treat them like Silicon Valley hotshots. While some of the most iconic D-to-C startups, like Dollar Shave Club and Allbirds, operated out of California, the scene largely developed in New York, which makes sense given its status as the “mecca of global consumerism,” as Left Lane Capital's Harley Miller put it to me. Even today, the consumer startup brands built in New York like Warby Parker remain the city's most emblematic tech stories, even when it was the more boring business software companies like MongoDB and Datadog that found real financial success. That's not to say that Warby Parker and Away didn't thrive—you can still walk into their retail locations in Williamsburg, SoHo, or any number of hip neighborhoods around the country. But they didn't come close to achieving the returns of a mid-siz Show less Read more
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