Why airline loyalty doesn't pay off like it used to [Yahoo! Finance]
WPP plc American Depositary Shares (WPP)
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Source: Yahoo! Finance
Frequent flyers feel burned as airlines adjust rewards, and the DOT is investigating. Dynamic pricing can affect point values, leading some customers to prefer cashback over miles cards. Sean Brown, 46, has logged close to 2 million miles on Delta , his preferred airline. But his loyalty is waning as dynamic pricing and devaluation practices have made their way to airline rewards programs and left some customers feeling burned. "Unfortunately, there's been a pretty seismic shift in the industry," the healthcare IT executive said, adding, "That has really not sat well with me." For years, some customers have forgone cheaper or more convenient flights from other airlines so they could earn points and perks with their preferred brand. Frequent flyers would get rewarded for their loyalty with predictable exchange rates to turn points into more flights, seat upgrades, and lounge access, among other perks. But as air travel ramped up and more and more customers got in on the poin
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WPP
Sec Filings
- 1/2/25 - Form 6-K
- 12/20/24 - Form 6-K
- 12/4/24 - Form 6-K
- WPP's page on the SEC website