Millennials have long been ripped for buying avocados instead of saving for a house—but boomers are actually the generation gobbling them up [Fortune]
WPP plc American Depositary Shares (WPP)
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Source: Fortune
But new research has shown Boomers are actually overwhelmingly the shoppers who are picking up the fruit —and are enjoying it for breakfast, lunch and dinner. The report from the World Avocado Organization (WAO) found that 28% of avocado purchases in the U.K. were made by people aged 65 and older, with a further 19.3% being eaten by those aged between 55 and 64. That translates to older boomers buying nearly 17,000 tonnes of avocados a year, while people under 34 consumed around 10,000 tonnes. Those aged between 35 and 44—some of whom still fall into the millennial category—also purchased a significant amount of the items. They accounted for 20% of the buyers' share of the U.K. market, spending around $40 million on the items per year. The findings fly in the face of criticism often thrown at millennials—currently aged between 27 and 42—who have been accused of splurging on mini luxuries instead of saving for financial milestones like properties. The debate began in 2017 wh
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