How Business Executives Can Use TikTok To Build Their Personal Brands [Forbes]
WPP plc American Depositary Shares (WPP)
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Source: Forbes
getty TikTok, the popular and controversial video platform, provides leaders and business executives with a new way to help build, maintain, and expand their personal brands. It's important to remember that TikTok “is an interactive platform. Don't just talk at your audience; talk with them. Respond to comments, participate in challenges, and stay active,” Tenyse Williams, an adjunct instructor specialist at Columbia University, George Washington University, and University of Central Florida, advised via email. Understand The Platform “Leaders should use TikTok to supplement their strategy, not replace it. You need to understand the platform, but be strategic. I've seen TikTok's power, but also how trends change quickly and content can go viral for the wrong reasons,” Haiko de Poel Jr ., of a digital marketing agency, recounted in an email interview. When To Avoid TikTok Using TikTok to build their personal brand may not be for every business leader, however. Executives
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News
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WPP
Sec Filings
- 11/14/24 - Form SC
- 11/6/24 - Form 6-K
- 11/1/24 - Form 6-K
- WPP's page on the SEC website