How AI drives Mark Read's ‘year of execution' at WPP [Yahoo! Finance]
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
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Source: Yahoo! Finance
The Signal Interview Mark Read has pledged that 2025 will be WPP's “year of execution,” pitching the UK advertising giant he leads as having finally cracked the challenge of balancing the two skills that clients value most in the AI era — creativity and technology. Read joined WPP in 1989, the year it won a hostile bid for Madison Avenue's Ogilvy Group, and helped Sir Martin Sorrell build the former shopping-basket manufacturer into the world's largest marketing services company by revenues. He succeeded Sorrell after the relentless dealmaker exited abruptly in 2018 and set up his own firm, S4 Capital. Read's early years in charge were marred by sniping from Sorrell, who claimed in 2020, “He won't last.” Five years on, Read has done more than prove his former boss wrong. He describes WPP as a more competitive, less indebted and more coherent business now. After “quite a painful process… we've taken a lot of the hard decisions” that should start paying off in 2025. But WPP's s
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WPP
Sec Filings
- 12/18/25 - Form 6-K
- 12/2/25 - Form 6-K
- 12/2/25 - Form 6-K
- WPP's page on the SEC website