Coravin's Inventor On The Future Of Wine Tasting [Forbes]
WPP plc American Depositary Shares (WPP)
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Source: Forbes
Coravin's lineup of wine preservation systems. Coravin Coravin changed the wine opener game when it launched its first device in 2013. Now more than a decade later, with several wine preservation systems in its portfolio, Coravin continues to shape the wine industry by changing both how (and how long) we can enjoy wine. Founded by Greg Lambrecht, ??Coravin manufactures devices that allow wine enthusiasts to pour wine without removing the cork, preserving the remaining wine for days or weeks—and sometimes even up to years. The system works by inserting a thin needle through the cork and replacing the poured wine with inert gas, preventing oxidation. As the wine industry evolves, Lambrecht believes that technology will play an essential role in enhancing consumer experiences, especially in fine dining and hospitality. "Since founding Coravin, my goal has always been to change the way the world experiences wine. I see a growing demand for more personalized, curated experiences
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