Communication Lessons From Kamala Harris' Debate With Donald Trump [Forbes]
WPP plc American Depositary Shares (WPP)
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Source: Forbes
Getty Images The first debate Tuesday night between Democratic presidential nominee Kamala Harris and Republican presidential nominee Donald Trump provided several lessons for business leaders about the most effective—and often riskiest—strategies, tactics and techniques to communicate their messages with the public. Strategy It's never a good idea to communicate with the public without first having an effective strategy in mind for getting your message across. That would be like going on a road trip without having a destination and route in mind. ‘A Triumph' “From a public relations standpoint, Harris's performance was a strategic triumph. She communicated a clear, consistent message, using each of Trump's blunders to reinforce her own strengths—her competence, experience, and grasp of the issues. With sharp alliteration, she branded Trump's positions as ‘weak and wrong,' a phrase that stuck in viewers' minds. She further highlighted his lack of credibility with a biting q
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