CMI Media Group unveils inaugural Media Vitals HCP Global research
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
Company Research
Source: PR Newswire
LONDON, Feb. 18, 2025 /PRNewswire/ -- Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals(TM) HCP Global research. The new report provides insights into the media preferences of healthcare professionals (HCPs) on a global scale.Insights were gathered from MDDOs including General Practitioners, Cardiologists, Pulmonologists, Hematologists, Neurologists, Oncologists, Obstetricians-Gynecologists and Dermatologists. The survey into the communication habits and usage patterns across a diverse range of HCPs was conducted in France, Germany, Italy, Spain, United Kingdom and Canada.Key insights include:HCPs are collaborating across the globe. Nearly half (46%) of all HCPs surveyed are actively collaborating with HCPs in other markets weekly.In-person interactions remain the most common form of patient interaction, but HCPs are increasingly looking to other channels. Globally, almost half (46%) of HCPs meet patients in person, 11% via phone ca
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