AI is set to take over advertising's biggest event of the year — and perhaps the industry itself [Business Insider]
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Source: Business Insider
But there are concerns about how AI will disrupt agencies and how ads could get more bland. Artificial intelligence is expected to be the topic du jour at Cannes Lions this week, when the ad industry descends on the French Riviera for its annual shindig in the sun. The mood should be buoyant. In a year containing the Olympics, multiple global elections, and the Euro 2024 soccer tournament, marketers are spending more on advertising than ever . And while there's expected to be plenty of chest-thumping by winners of the creativity festival's coveted Lions awards, there's set to be some trepidation in the air, too. Businesses are exploring how they can use AI to perform tasks like copywriting, research, and automating their ad campaigns. Those are tasks they might outsource to an agency, which typically charge clients for the number of people and hours they worked on their business. Buy-now-pay-later company Klarna recently ruffled feathers in the industry when it revealed AI ha
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- WPP, Ogilvy and The Coca-Cola Company win at Cannes Lions 2024Business Wire
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- 6/3/24 - Form 6-K
- 5/9/24 - Form 6-K
- WPP's page on the SEC website