AI Is Prompting New Realms: Key Points Of Buzz At DMEXCO 2024 [Forbes]
WPP plc American Depositary Shares (WPP)
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Source: Forbes
getty On September 18 and 19, DMEXCO 2024 turned Cologne into a global buzzing marketing beehive, attracting top industry minds for two days of active trendspotting. Gathering 40,000 visitors and 680 partner exhibitors , in some sense, the scale of it brought to mind another big marketing event—Cannes Lions, albeit with a sharper focus on tech and much faster dynamics. While AI undoubtedly stole the show at this year's DMEXCO, topics like sustainability, the potential return of cookies, alternative identifiers and CTV were all lined up for their moment in the spotlight. Now, I'm pulling back the curtain to share the key insights that will define the next big moves in ad tech. AI Takes Center Stage: Friend Or Foe? Since last year, all eyes have been glued to the rise of AI at DMEXCO, where a battle of perspectives unfolded—on one side, speakers like Aude Gandon, Global CMO at Nestlé, championed AI's ability to fuel creativity, while on the other, voices like Gaurav Bhaya, Vice
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