3 Tips For Strategic Purpose-Driven Leadership [Forbes]
WPP plc American Depositary Shares (WPP)
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Source: Forbes
When embarking on building a business, CEOs and leaders think about the longevity of their brands. What makes a brand or product memorable beyond their product or services? Also, what defines a CEO these days when so many entrepreneurs are on the rise? At the heart of these questions is the question of enduring leadership. We have all heard the expression that “it starts at the top,” and when it comes to building not only a brand but an internal culture that will be around for many years and outpace competitors, it behooves leaders to define their values and build goals based on this vision, thereby implementing enduring values internally that will transmit to customers. To do this, CEOs should think about what kind of culture they want to create through their mission and purpose. According to the Center for Creative Leadership , purpose-driven leadership is defined as “helping employees find personal meaning in their work and fostering a deeply committed workforce that thrives on
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WPP
Sec Filings
- 12/20/24 - Form 6-K
- 12/4/24 - Form 6-K
- 12/3/24 - Form 6-K
- WPP's page on the SEC website