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Stock impact report

This Giant Advertising Company Reduced Leverage at Exactly the Right Time [The Motley Fool]

WPP plc American Depositary Shares (WPP) 
US:NYSE Investor Relations: wpp.com/wpp/investor/financialnews
Company Research Source: The Motley Fool
Giant global advertising agencyWPP plc(NYSE:WPPHere's what's been going on and a look at how much stronger WPP is today than it was just one year ago.Changing from the top downA few years ago, WPP was led by advertising legend Martin Sorrell. His strong personality and heavy-handed control of the company basically meant he was responsible for most major decisions. One of the key ways in which WPP grew to become one of the largest ad agencies in the world under Sorrell was by acquiring other agencies. And it acquired a lot of other agencies over a relatively short period of time, leaving company operations a bit disjointed and unwieldy and itsbalance sheetEBITDAImage source: Getty ImagesThe board brought in insider Mark Read to replace him. Read's main goals were to streamline the company, mend the balance sheet, and create a more collegial corporate culture. To achieve points one and three, the company has been hiring new leaders and merging businesses to foster greater resource- and Show less Read more
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