Sam's Club introduces in-app display ads to boost member engagement [Yahoo! Finance]
Walmart Inc. (WMT)
Last walmart inc. earnings: 2/18 06:00 am
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Source: Yahoo! Finance
The move aims to enhance the member shopping experience while providing advertisers with new opportunities to reach consumers at a crucial point in the purchase journey. The retailer's Member Access Platform will now serve display ads to customers as they scan items in-store using the Scan & Go app. These ads will dynamically update as shoppers add products to their virtual cart, offering brands an opportunity to showcase complementary or related items. "This new capability reflects our member obsession and commitment to ensuring ads reach the right members at the right time in their shopping journeys,” said Diana Marshall, executive vice-president and chief growth officer at Sam's Club. “Creating a closed-loop, omnichannel advertising experience enables us to better understand member shopping behaviour and ad performance, ensuring we keep the member experience at the forefront while helping our advertisers achieve their objectives." The integration of display ads into Scan
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