Walmart Relaunches 'No Boundaries' Fashion Line To Attract Gen Z Customers [Yahoo! Finance]
Walmart Inc. (WMT)
Last walmart inc. earnings: 2/18 06:00 am
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Source: Yahoo! Finance
As the new academic year approaches, this overhaul aims to cater primarily to the back-to-school and college crowd. With a strategic focus on the youth market, Walmart has now introduced a specialized design team for the first time to elevate the No Boundaries collection. The team, composed of seasoned experts in Gen Z fashion, will guide the brand toward appealing directly to younger shoppers. “There's a huge opportunity for Walmart to reach a Gen Z customer with a brand that has both incredible style and unbelievable prices,” said Senior Vice President of Walmart U.S. fashion brands Jen Jackson Brown. “We have 145 million U.S. customers shopping with us in stores and online each week, and the new No Boundaries brand is designed and marketed with intention to reach this young adult audience by focusing on fit, quality, style and fabrics that resonate with them.” According to company surveys, a significant portion of Gen Z customers prefer versatile pieces that reflect thei
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