The Quality Group buys majority of sports-nutrition peer Raw Nutrition [Yahoo! Finance]
Walmart Inc. (WMT)
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Source: Yahoo! Finance
Germany-based The Quality Group, itself majority-owned by private-equity firm CVC, is home to brands including ESN and More Nutrition. In a deal with Raw Nutrition described as “a strategic partnership”, The Quality Group will own a majority shareholding in the Florida-based business. Founded in 2019, Raw Nutrition is led by CEO Dom Iacovone, Chris Bumstead and bodybuilding coach Matt Jansen. All three will be shareholders in the combined company. Financial terms were not disclosed. Iacovone said: “After many discussions with several global performance nutrition companies, we decided to enter a partnership with The Quality Group given that they understand all the opportunities and challenges that we're about to face, and have navigated through them extremely successfully. “Going through our process, it was very important to me to find a strategic partner versus one that would just give us the most money. We have big goals at Raw Nutrition to build this brand as big as it can
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