Myntra enters India's quick-commerce race with 30-minute apparel delivery [TechCrunch]
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Source: TechCrunch
Retailers in India are rushing to meet changing consumer behavior and expectations , particularly fast deliveries of groceries, beauty and lifestyle products within an hour. Myntra said M-Now will offer customers access to 10,000 styles across fashion, beauty and lifestyle categories from popular brands like Vero Moda, MANGO, Tommy Hilfiger, MAC, Bobbi Brown and others. The firm, which is owned by Flipkart and serves 70 million users a month, plans to expand this offering to over 100,000 styles in the next 3 to four months, it said. TechCrunch first reported about Myntra's quick-commerce plans in September. At the time, the company was targeting deliveries within 4 hours, which was still a dramatic improvement from its standard two to three day delivery time frame. Starting in Bengaluru initially, M-Now will be gradually rolled out to other major cities, including Mumbai, Delhi, Pune and others in the coming months. M-Now's launch makes Myntra one of the first major vertical e-
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