India's start-ups look to villages to drive next leg of growth [Yahoo! Finance]
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Source: Yahoo! Finance
Farmers' homes in hamlets around the industrial town of Rohtak are suddenly in demand, doubling up as movie sets. Alongside the mooing of cows, it isn't unusual to hear a director shouting "lights, camera, action" here. A new start-up, called STAGE, has spawned a nascent film industry in this hinterland. "Batta", a high-octane drama about power and injustice, is just the latest in half-a-dozen movies under production in the area, Vinay Singhal, founder of STAGE , told the BBC on the film's sets. “There were just a dozen odd Haryanvi films made in India's history before we came in. Since 2019, we've made more than 200,” says Mr Singhal. STAGE makes content for largely under-served provincial audiences, keeping hyper-local tastes, dialectical quirks and the rural cultural syntax in mind. There are 19,500 different dialects in India, and STAGE has identified 18 that are spoken by a large enough population to merit their own film industry. The app currently offers content i
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