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Stock impact report

How Sport And Entertainment Apps Are Changing Fan Engagement [Forbes]

Warner Music Group Corp. - Class A (WMG) 
Company Research Source: Forbes
In an era where direct fan engagement is essential for athletes, entertainers and music artists alike, the landscape of fan interaction is undergoing a profound transformation through dedicated sport and entertainment apps. These platforms are not only reshaping how fans connect with their favorite personalities but also offering a more authentic and immersive experience compared to traditional social media channels. As the founder of a fan app who's spent years on extensive research and development, I've noticed one of the primary drivers behind the surge of sport and entertainment apps is the unpredictability of mainstream social media algorithms. Social media algorithms, often plagued by bots, fake accounts and account bans, have left many entertainers and athletes seeking more controlled environments to engage with their fans. Similarly, with the uncertainty surrounding platforms like TikTok, artists and athletes are exploring new avenues to foster deeper connections with their Show less Read more
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