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-0.00103545497642159 -0.00103545497642159 -9.98028892936341E-05 0.00145961725591948 0.00192744329948346 0.000523965168791523 0.00426657351730335 0.00567005164799529
Stock impact report

Experian Accelerates Identity and Activation Capabilities With Acquisition of Audigent [Yahoo! Finance]

Warner Music Group Corp. - Class A (WMG) 
Company Research Source: Yahoo! Finance
clients to understand, expand and reach their audiences with targeted advertising. (Source: 'The acquisition further expands Experian's deeply integrated marketing data and identity capabilities in the advertising ecosystem.') The acquisition enables clients to deliver campaigns centered on consumer choices, preferences and behaviors, and provides a better understanding of consumers, driving better outcomes for marketers. (Source: 'Innovative audiences combined with inventory, contextual signals and first-party data, empower marketers to deliver campaigns centered on consumer choices, preferences and behaviors.') The acquisition positions Experian to be the premier independent provider of marketing data and identity, and expands on the acquisition of Tapad in 2020. (Source: 'Audigent is a natural extension of Experian's marketing data and identity solutions, expanding on the acquisition of Tapad in 2020.') Audigent's mission is to build innovative products and platforms that dri Show less Read more
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