The riddle of the BeReal deal [Fortune]
Wells Fargo & Company (WFC)
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Source: Fortune
“If you look at the history of social network outcomes, if they're not large, by default you're dead, right? Because they're monetizing via advertising and unless you're getting into the few-hundred-million range, advertisers just aren't interested in that asset,” said Wu. “So, by default, most social networks are just dead and, therefore, to get a $500 million outcome, that's pretty rare for a social network that doesn't have that scale.” And with users down the company's 2022 peak (Voodoo says BeReal has 40 million active users , but that can mean a lot of things), BeReal only had so much time to make this exit happen. If users are leaving or stagnating, it's ultimately a declining asset. “BeReal is a classic example of a tech company that's hit a growth plateau within its historical market/biz model and needs to pivot,” said Joe Endoso, CEO of investment platform Linqto, via email. “The problem is that it needs capital to do this and today's VC funding environment for its vert
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