Americans Prioritize Giving, Even When Squeezed by Economic Uncertainty [Yahoo! Finance]
Wells Fargo & Company (WFC)
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Source: Yahoo! Finance
While generosity is a core value for three-quarters of Americans, economic concerns have caused some to tighten their purse strings. Nevertheless, many Americans are open to advice for how they can prioritize philanthropy. In a new national survey from Wells Fargo, 29% of Americans report that they have given less to charity this year compared to last and 51% feel they don't have enough money to give to charity at all. Even so, 67% of Americans reported giving something in the past year, with 54% saying they give to charity even though they don't have a lot of extra money. The study found that economic concern is a significant factor in declined giving, with 52% of Americans reporting that their reduced giving is a direct result of the current economy. "The data shows us that the pinch of rising costs is driving a moral dilemma. Many Americans are in a standoff between what they want to do and what they can do," says Stephanie Buckley, head of Trust Philanthropic Services with W
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