EMEA Non-Alcoholic Beverage Market Ignites Global Sports Sponsorship Scene with Significant Deal Volume and Value in 2024 [Yahoo! Finance]
Waterdrop Inc. American Depositary Shares (each representing the right to receive 10 Class A Ordinary Shares) (WDH)
Company Research
Source: Yahoo! Finance
A complete overview of the non-alcoholic beverages sector worldwide. The report includes market insight and sector and brand analysis. Key Highlights Across the EMEA region, soccer is the sport with the greatest volume of non-alcoholic beverage agreements: In 2024, there are currently 497 EMEA non-alcoholic beverage deals in place, with an annual estimated value of roughly $1.3 billion. Non-alcoholic beverage companies have a total of 334 active deals with soccer properties across the region. Road cycling ranks second with 34 deals as non-alcoholic beverage brands have managed to secure deals with various cycling teams, mostly based in Europe. Deals with sports teams dominate the market, both in terms of volume and value. Non-alcoholic beverage brands have managed to secure deals with a host of teams from professional soccer leagues across the region. PepsiCo has the most annually lucrative deal across the sector, with the UEFA Champions League: The deal PepsiCo has with the UE
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