TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks' [Yahoo! Finance]
![Yahoo! Finance](../../../Content/images/providers/Yahoo! Finance.png)
Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: Yahoo! Finance
industry's current “upfront” market, when TV networks try to sell the bulk of their commercial inventory for their next cycle of programming. Advertisers are pulling back on the amount of money they wish to commit to TV overall, according to five executives with knowledge of recent discussions, and they are in many cases pressing the networks for significant “rollbacks” on rates , particularly for streaming inventory that is supposed to represent the future of the medium. More from Variety Disney Drops Federal Appeal in Florida Lawsuit, Ending DeSantis Fight 'All American: Homecoming' Canceled, Will End After Three Seasons at the CW Disney EMEA Posts $4.9 Billion Revenue Driven by Streaming, Films Advertisers have been able to snatch up streaming ad inventory and linear commercial time in deals that call for what is known as “rollbacks,” or reductions in CPMs, a measure of the cost of reaching 1,000 viewers that is central in these annual discussions between TV networks and
Show less
Read more
Impact Snapshot
Event Time:
WBD
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
---|---|---|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
Last Price | ||
VWAP | ||
High:
|
Max Up |
High:
|
Low:
|
Max Down |
Low:
|
%
|
Post news range |
%
|
|
Price change |
|
|
Price Change Percentage |
|
|
S&P 500 (SPX) |
|
%
|
Volume ratio |
%
|
Volume | ||
Ticks | ||
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
WBD alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
WBD alerts
High impacting Warner Bros. Discovery, Inc. - Series A news events
Weekly update
A roundup of the hottest topics
WBD
News
- WWE NXT Leaned In On Blackness And Now It's Destroying AEW Dynamite [Forbes]Forbes
- Horror Movie ‘The Watchers' Gets Quick Digital Streaming Date [Forbes]Forbes
- Kevin Costner confirms he won't return to ‘Yellowstone' [CNN]CNN
- Kevin Costner confirms he won't return to ‘Yellowstone' [CNN]CNN
- Why the Market Dipped But Warner Bros. Discovery (WBD) Gained Today [Yahoo! Finance]Yahoo! Finance
WBD
Earnings
- 5/9/24 - Miss
WBD
Sec Filings
- 6/7/24 - Form 4
- 6/7/24 - Form 4
- 6/7/24 - Form 4
- WBD's page on the SEC website