Subscription Expert Says Sports Broadcast Bundles Overwhelm Consumers [Forbes]
Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: Forbes
marketplace. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images) When it comes to sports, the current buzzword in the broadcast game is “bundling.” Disney, Fox and Warner Bros. Discovery announced in February plans to launch Venu Sports, promoted as a “ ” who seek sports coverage in one place. The parent companies of ESPN, Fox Sports and TNT Sports next announced plans to provide their in a sports streaming app. Comcast packaged Peacock with Netflix and Apple TV+ in a bundle called StreamSaver, offered to customers at a discounted price compared to purchasing the three separately. Companies, leagues and conferences hope for a subscriber boon from such packaging plans, but an expert on how and why people subscribe to such services said the rush toward bundling has left consumers hovering between “confusion and annoyance.” “I've watched the unbundling/bundling dance, and they both make sense,” said Robbie Kellman Baxter, an expert on subscription p
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