Sports TV's Multibillion-Dollar Rights Race: Where the Leaderboard Stands Right Now [Yahoo! Finance]
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Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: Yahoo! Finance
The league is likely to get a $70 billion-plus windfall (from ESPN and, most likely, NBC Sports and Amazon) — even though the audience for professional basketball has been mostly static in the past few years, and well below its pre-pandemic state. Other sports have had similar ratings patterns in recent years (with the NFL being a planet-sized outlier). The catch is, live sports rank as maybe the single safest bet to bring a consistent audience to traditional TV, as well as an increasingly large carrot to dangle in front of streaming subscribers. More from The Hollywood Reporter Streaming Profits Are Tough to Find. Niche Movie and TV Platforms See a Way Forward Shari Redstone Goes for Broke: Can Paramount Pick Up the Pieces? Behind Netflix's Real-Life Legal Dramas It's a paradox of the current TV business: The on-air audience for most sports (the NFL being a major exception) has shrunk along with the rest of traditional TV: Championships in baseball, hockey and college bas
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