Amazon is winning the race for TV ad dollars, leaving Netflix and other streamers in the dust [Business Insider]
Warner Bros. Discovery, Inc. - Series A (WBD)
Company Research
Source: Business Insider
Amazon's Prime Video ads have lowered industry prices, affecting Netflix. Amazon is pulling ahead of Netflix in the battle for TV advertising. Both companies made a splash at this year's upfront presentations , where streamers make their pitches for the nearly $70 billion in annual TV ad spending and advertisers seek to lock down the bulk of their annual TV ad commitments. But among newer streamers, it's Amazon that's winning advertisers' wallets, several ad buyers told Business Insider. Amazon has a bigger ad-supported audience, a larger sports footprint, and lower prices than Netflix. Amazon also has a broad portfolio including Twitch and Wondery that advertisers can use to extend their ad buys, and the ability to tie ads to sales results. Amazon already made a big impact on the TV ad market in January when it turned on ads for all Prime Video viewers by default , giving advertisers 115 million additional US viewers to target. Netflix says it has 40 million global monthly u
Show less
Read more
Impact Snapshot
Event Time:
WBD
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
WBD alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
WBD alerts
High impacting Warner Bros. Discovery, Inc. - Series A news events
Weekly update
A roundup of the hottest topics
WBD
News
- NBA Says TBS No ‘Match' for Amazon as Legal Row Heats Up [Yahoo! Finance]Yahoo! Finance
- Warner Bros. Discovery Ad Chief Jon Steinlauf To Exit [Yahoo! Finance]Yahoo! Finance
- Warner Bros. Discovery Ad Sales Chief Jon Steinlauf to Exit [Yahoo! Finance]Yahoo! Finance
- Lady Gaga says she had to ‘do away' with her usual onstage ‘bravado' for her take on Harley Quinn in ‘Joker' sequel [CNN]CNN
- Lady Gaga says she had to ‘do away' with her usual onstage ‘bravado' for her take on Harley Quinn in ‘Joker' sequel [CNN]CNN
WBD
Earnings
- 5/9/24 - Miss
WBD
Sec Filings
- 10/3/24 - Form 4
- 10/2/24 - Form 4
- 10/2/24 - Form 3
- WBD's page on the SEC website