Tumblr reports ~350% user growth following X's ban in Brazil [TechCrunch]
Verizon Communications Inc. (VZ)
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Source: TechCrunch
According to Tumblr, in the days since the X ban in Brazil, the site saw 222.99% growth in communities and 349.55% growth in users. More specifically, Tumblr's daily active users in Brazil have shot up by 30% from the 110,000 it was seeing, on average, in the days ahead of the ban. What's more, the new users aren't just visiting the site, they're creating accounts, too, Tumblr claims. The company says blog creation and community joins have also increased. (The company didn't provide metrics on this front, however.) Of those users who joined communities, Tumblr found that the percentage of daily active users in Brazil was also five times higher than those in the rest of the world. The increase on Tumblr is not as significant as what's been happening on Bluesky, however. Following X's ban in the country, large numbers of Brazilian users began establishing accounts on the decentralized social networking startup. At one point, half a million users had joined Bluesky's service over
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