Research reveals demand for live sports streaming to expand content offering
Verizon Communications Inc. (VZ)
Last verizon communications inc. earnings: 4/24 07:30 am
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Source: GlobeNewswire
LOS ANGELES, Feb. 25, 2020 (GLOBE NEWSWIRE) -- Sports fans are willing to pay more for streaming live sports, but only if it provides better access to the sports teams and leagues they are interested in. These are some of the key findings of an international survey, commissioned by Verizon Media, into what fans want from services that let them stream live sports. The research was conducted amongst 5,000 sports fans in the US, UK, France, Germany and Holland* and found that the opportunity for content providers streaming live sports is huge, as long as they offer greater personalization, better viewing options and a different advertising experience better suited to a streaming environment. Fans are willing to pay more to get closer to their team Almost two thirds (63 percent) would consider paying - or paying more if they already do so - for a live sports streaming service if it offered coverage of a sports league or team that interests them. Less than half (47 percent) of
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