Bluesky is courting the Swifties [TechCrunch]
Verizon Communications Inc. (VZ)
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Source: TechCrunch
But the emerging social platform isn't just acting as a refuge for left-leaning X users who are disappointed in Elon Musk's alliance with the president elect. A community of Taylor Swift fans, or Swifites, has also laid its foundation on the decentralized social app. Almost 13,000 people on Bluesky have signed up with a “ swifties.social ” domain name, indicating their involvement in the Taylor Swift fan community. Other fandoms for artists like Beyoncé (about 900 members) and BTS (about 4500 members) have also emerged. These fan-driven domains, which function within the main Bluesky social server, came from a project that Bluesky developer Samuel Newman made in May 2023, before he was hired by the company. (Newman was also behind the third-party client Graysky before he got a job at Bluesky.) Newman's tool allows anyone to claim subdomain handles from a domain that you own. For example, Newman bought “kawaii.social,” which now has about 450 members. Using his tool, we could techn
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