Tecovas, Brunt and Other DTC Boot Brands Reveal the Strategies Behind Their Wholesale Debuts [Yahoo! Finance]
VTEX Class A Common Shares (VTEX)
Company Research
Source: Yahoo! Finance
Cat Footwear Releases an Oversized New Work Boot That Was Designed With 'Streetwear Flair' The direct-to-consumer business model has born some of footwear's biggest success stories in the past decade. But a vertical strategy can only take you so far. And with customer acquisition costs skyrocking an estimated 222 percent from 2013 to 2022 (according to a report from the tech platform Vtex), many digital-native boot brands are looking to wholesale partnerships as a means to increase profits and exposure. Here, four startups in the work and Western categories share their strategies. Over its 10-year history, Austin, Texas-based boot maker Tecovas has been a poster child for how to build a strong DTC business, with robust digital sales and 42 branded stores expected by year's end So it came as a surprise when Tecovas announced in August it was launching wholesale. But president and chief executive officer David Lafitte, who joined in 2022 from Deckers Brands, told FN it was al
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