Online Grocery Shopping Surges: VTEX Survey Reveals 69% of Consumers Shop Digitally
VTEX Class A Common Shares (VTEX)
Company Research
Source: Business Wire
New data encourages grocers to enhance omnichannel experiences and address consumer pain points NEW YORK--(BUSINESS WIRE)--VTEX (NYSE: VTEX), the composable and complete commerce platform for premier B2C and B2B brands and retailers, released new research on online grocery shopping and consumer preferences. According to the survey findings, of 1,000 U.S. consumers 18 years old and older, 69% of consumers purchase groceries online in some capacity, indicating a strong and growing preference for these services.As brands and retailers continue to explore the best ways to engage with today's consumers, the survey findings underscore the growing trend and need for grocers to adapt and incorporate more robust online and omnichannel capabilities into their sales strategies.The survey identifies key focus areas for grocers in the digital age: optimizing the digital shelf, scaling online operations, streamlining fulfillment, and fostering customer loyalty through unified commerce experience
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